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Shielo Marie Cleofe

Web Designer & Developer | Social Media Manager | Virtual Assistant

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About

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Shielo Marie Cleofe

Web Designer & Developer | Social Media Manager | General Virtual Assistant

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Web Designer & Developer

Hello! I’m a freelancer with solid 3 years of experience in Web Design & Development, and 5 years in Social Media Management. I’ve designed 100+ websites and landing pages, and over years, I’ve grown brands through strategic social media management and impactful graphic design.

If you're looking for a collaborative partner to bring your ideas to life and grow your digital presence, I’d love to work with you!

Name Shielo Marie Cleofe
Address Guinayangan, Quezon, Philippines
Nationality Filipino Language spoken: Filipino, English, Korean
Educational Background BS in Information Technology Polytechnic University of the Philippines Cum Laude Graduate

Skills and Expertise

Web Design

GoHighLevel, Wix, Wordpress (Landing pages and Funnel Designs, Wireframing & Responsive UI/UX, Responsive layouts)

Social Media Management

Meta Ads, Business Suite, Facebook, Instagram, TikTok (Content planning, Community Moderation & Engagement, Analytics & Growth Strategy)

Graphic Design

Photoshop, InDesign, Canva (Branding & visual identity, Marketing creatives, Layout & digital media design)

Admin Support & Project Coordination

Microsoft, Google (Admin Tasks, Client & project coordination, Documentation & reporting)

Web Development

HTML, CSS, JavaScript, PHP, Java, Python, React, TailwindCSS, Bootstrap, C++ (Full-stack Development, Custom website build, Database management)

Bookkeeping & Records

Microsoft, Google (Daily Summaries & Reports, Payment Tracking & Receipt Filing, Data Entry)

Tools I use

Graphic Design & Video Editing

  • Canva
  • Photoshop
  • InDesign
  • Ibis Paint X
  • Capcut
  • Kinemaster
  • Powerdirector
  • Filmora

Social Media Management

  • Facebook
  • Meta
  • Meta Business Suite
  • Instagram
  • TikTok
  • Meta Ads Manager

Web Design & Development

  • HTML
  • CSS
  • JavaScript
  • GoHighLevel
  • PHP
  • MySQL
  • React
  • Java
  • MongoDB
  • TailwindCSS
  • Bootstrap
  • Figma
  • C++
  • Python
  • GitHub
  • Postman
  • Wix
  • Wordpress

Microsoft

  • Access
  • PowerPoint
  • Word
  • Excel
  • Teams

Google

  • Gmail
  • Google Meet
  • Google Drive
  • Google Calendar
  • Google Sheets
  • Google Docs

Others

  • Zoom
  • ChatGPT

Services Offered

Profile or service image

Empower through Creative and Digital Solutions

Welcome! I’m here to help you grow your online presence, strengthen your brand identity, and streamline your business operations.

Whether you need strategic social media management, eye-catching designs, a responsive website, or reliable admin support, I offer tailored services that combine creativity, tech, and efficiency.

Let’s bring your vision to life and make your goals happen—one smart solution at a time.

Hire Me

Web Design and Development

Responsive, user-friendly websites built with modern tools to deliver visually appealing and high-performing digital experiences.

  • UI/UX Design & Wireframing for clean, intuitive layouts that enhance user experience.
  • Funnel Design with conversion-focused landing pages and sales funnels.
  • Database Management to support dynamic content and functionality.
  • Quality Assurance Testing across devices and browsers for reliable performance.

Social Media Management and Marketing

All-in-one strategy to build brand presence, engage audiences, and drive growth across platforms.

  • Social media management (Facebook, Instagram, TikTok, and more)
  • Content creation, client engagement, and community moderation
  • Ad Management & Creation (Graphics, Captions, Targeting)
  • Insights monitoring, performance reporting, and profile optimization

Graphic Design

Creative visual content—from static graphics to dynamic videos—crafted to elevate branding and communication.

  • Logo design, branding, and marketing materials
  • Social media pubmats and content creation
  • Banners, posters, menu, tarpaulin, calling cards, invitations, brochure designs and more
  • Video editing for commercials, promos, vlogs, and personal projects
  • Creative design for both digital and print media

Admin & Support Services

Dependable support for organizing tasks, managing operations, and ensuring smooth daily workflows.

  • Sales Tracking
  • Basic Accounting (up to 12-column worksheet)
  • Email, Calendar, and Task Management
  • File & Document Organization
  • Bookkeeping & Financial Management, Payment tracking, financial record-keeping, and account updates

Experiences

FM-Connect

2025 – Present

Web Designer

Focused on designing 100+ Siquando-based websites and managing its content to create an engaging and informative user experience.

  • Crafted and organized page content for SEO clarity, which resulted in an average 25% increase in organic site engagement.

Freelance

2022 – Present

Web Designer & Developer

Design and develop websites for small businesses, startups, and personal brands using platforms such as WordPress, Wix, and custom code of HTML, CSS, PHP, TailwindCSS, ReactJS, JavaScript and many more.

  • Built business sites, portfolios, landing pages, and eCommerce stores tailored to each client’s brand
  • Integrated booking systems, contact forms, and payment gateways, increasing client lead generation by up to 30% for small business clients.

XBoost

2021 – Present

Social Media Manager & Growth Strategist

Managed Facebook and Instagram pages for multiple clients, creating content calendars, moderating community, and responding to inquiries.

  • Implemented organic growth strategies via engagement and analytics, leading to 50% increase in follower base
  • Ran targeted ad campaigns using Meta Business Suite & Creator Studio; optimized targeting and creative to improve ROI, boosting ad conversion rates by 20–35%.

Freelance

2014 – Present

Graphic Designer

Specialized in visual design for both digital and print media using tools such as Adobe Photoshop, InDesign, Ibis Paint X, Canva, Powerdirector, Filmora, Capcut and many more.

  • Designed over 100+ logos, brand packages, print marketing materials, and digital assets
  • Edit videos for commercials, promos, vlogs, and personal projects
  • Produce creative concepts tailored for digital and print platforms

Trifecta Inc.

2024

Front-end Developer

Developed responsive, user-friendly interfaces using ReactJS and TailwindCSS, improving accessibility across desktop and mobile devices.

  • Built real-time dashboards and data visualizations to support surveillance monitoring and analytics
  • Collaborated with backend developers to integrate API endpoints, ensuring seamless data flow and accurate live updates

QVT Allied Service

2023 – 2024

Full-stack Web Developer

Developed a dynamic, user-friendly web application using PHP, HTML, CSS, and JavaScript

  • Developed front-end design and backend functionalities including user authentication, trip creation, booking logic, and reservation management
  • Integrated a real-time notification system for both drivers and passengers using basic JavaScript techniques
  • Designed and maintained structured MySQL databases for user profiles, trip schedules, and booking history, ensuring scalability and data integrity.

Gomez Lopez

2022 – 2023

Web Designer

Designed and developed a responsive, user-friendly management system website for Brgy. Gomez Lopez, improving accessibility of community information.

  • Integrated an appointment scheduling system, allowing residents to easily book services online.
  • Built a secure admin portal to manage resident data, service requests, and barangay documents, streamlining internal operations.

Thread Co.

2020 – 2022

Facebook Group Administrator & Community Moderator

Moderated Facebook groups with hundreds of thousands of members, enforcing community guidelines, approving posts, and resolving conflicts.

  • Curated content to boost engagement; implemented moderation strategies that increased active participation by 90%.
  • Handled group rules enforcement, resolved disputes, and monitored user activity to ensure a safe space for writers and readers.

Guinayangan Water District

2020

Bookkeeper

Handled over 1000+ financial records and managing daily transactions using spreadsheets and accounting tools.

  • Maintained accurate billing logs and customer payments.
  • Organized receipts and updated accounts, ensuring data accuracy.
  • Prepared daily collection summaries and reports for the finance team.

Portfolio

  • All Works
  • Web Development
  • Graphic Design
  • Figma Design
  • Database Management
Web Development

Barangay Web M.S.

Wix-based site and system for managing barangay data, news, residents, and records.

Web Development

UBOS Web App

Media surveillance web app which was built with ReactJS and TailwindCSS for real-time intelligence monitoring.

Web Development

Abang Web App

Carpooling reservation platform for safe, convenient ride-sharing between commuters.

Database Management

Pediacare DBMS

MS Access-based database managing patient records, visits, procedures, and invoices for pediatric clinics.

Figma

Archi Web App

Figma-designed management platform for organizing architects activities, events, and membership.

Figma

Abang Mobile App

Bus reservation system designed in Figma for seamless trip booking and user-friendly navigation.

Database Management

Petcare DBMS

MS Access system to manage pet records, visits, owner info, procedures, and invoices.

Web Development

McDonald's MOS

Java-based mock ordering system for McDonald's with login, order, and delivery features.

Graphic Design

Certificates

Professionally designed certificates for academic, training, and recognition events using clean and formal layouts.

Graphic Design

Invitations

Invitations for birthdays, weddings, and special occasions, tailored to client themes and preferences.

Graphic Design

Infographics

Visually engaging infographics for data storytelling, or promotional use, designed for clarity and impact.

Graphic Design

Brand Logos

Unique, memorable brand logos created to reflect business identity, values, and target market.

Graphic Design

Banners

Digital banners for websites, events, and social media, designed with bold visuals and messaging.

Graphic Design

Marketing Pubmats

Promotional materials like discount ads, and announcements for digital and print marketing.

Graphic Design

Cards

Creative greeting cards and scratch cards for holidays, giveaways, and special moments.